What does web design do for business professionals in Santa Barbara? How do you use web design effectively, is it really worth the effort? For a large business it’s not question of whether to have a web site or not – they know they NEED a site. A large business web site which speaks to customers around the globe can also be useful locally in Santa Barbara providing a variety of benefits from customer referrals to community goodwill or an employment portral. But a lot of working professionals and small to medium size business don’t always perceive a need for a web presence. Most of their business may come from referrals, existing clients, local advertising and word of mouth. The next few articles will be exploring and assessing the needs, value and opportunity of creating a attractive, effective web site for a business in Santa Barbara no matter how small the service or product. From a boutique in Montecito, a plumber in Goleta or a therapist in Carpinteria, there are good reasons to have a web site.